New Era Brands LLC is a consumer packaged goods company based in Northbrook, Illinois, founded in 2006. As a creator of innovative products in the candy category, New Era is dedicated to building brands that meet consumer needs, including its lines of Aura™ Clip’n’Go™ Gum and Mints, Aura™, Marshmallow Farms™ and more. New Era Brands products are sold nationwide at grocery, drug, convenience and specialty retail outlets.